Transformation from live to digital event in just seven days
The Kia Dealer Conference 2021 was planned as a live event at the Emil Frey Classic Center with around 250 participants. The focus was on the new branding of Kia - accordingly, the focus in the planning was on a meaningful event design. In addition to many highlights of the Ceed and Niro models for 2022, Kia also presented the brand new Sportage, which will be visible on Swiss roads from quarter 1 | 2022, as well as the "flagship" of electric mobility, the EV6.
This event also fell victim to Covid-19. The conference had to be transformed from a live event into a virtual event within just seven days. New prints, a backdrop system, a digital studio instead of a live location, a director was needed, etc. - with auviso, thanks to our full service from a single source and exemplary teamwork, this can also be implemented in a very short time.
auviso created a landing page for the virtual event, coordinated the trilingualism of the event, implemented the livestream and took over the direction. Alongside the implementation of the event technology, of course. In addition, the project included a number of content productions: Review video, outlook video and extensive pre-productions of the tributes - all productions in three languages with voice-over.
